How Client’s Can be the Secret to a Successful Business

May 3

Hello Beauties, and welcome back to Beautifeye’s monthly blog!

Do you have clients that don't have time to keep up with their usual lash service? Clients that want to spice up their lash routine? Do you want to learn more about the benefits of lash services? If you answered yes to any of these questions then this blog is for you!

When you’ve been in the industry as long as I have it’s common for clients to want a change in their services. This could be for a variety of reasons such as a shifting schedule, a lack of interest in lash maintenance, or the need to try something new. With change always one appointment away it’s crucial to offer several different services to fit your clients needs.

For example, we here at beautifeye see clients for lash extensions constantly but not everyone can handle the maintenance they require. That’s Okay! If someone can’t continue caring for their lash extensions then they can always try one of our other lash services. We usually recommend Lash Lifts for a similar style pop without all the upkeep. Having these other lash options at the ready is the best way to keep clients feeling confident and satisfied with their care.

Don’t just take our word for it though! We’ve spoken to several of our VIP’s about their lash journeys with beautifeye. They’re keeping it real in order to give you the story of how our business model has kept them satisfied for years.

Monica’s Lash Journey:

“I loved my lash extensions & had them for 12 years. Being able to wake up & just put on lipgloss for running errands or going to the gym was lovely. I had refills done bi-weekly and due to a busy work schedule, I couldn't keep up the maintenance. I miss them very much.”
***- Monica Guerra Style influencer***

@fabulousmonica

Megan’s Lash Journey:

“I have been getting my lashes done at Beautifeye since 2017. I used to get lash extensions once a month but switched to lash lifts during the pandemic. When it comes to which style I like better though I’d have to say lash extensions. I love the look of lash extensions and the added convenience of not wearing makeup. They are so fun and you feel confident when you have a full set on. Although, I do have to say lash lifts are better for my lifestyle at the moment. The subtle look of the lash lift means I can either wear mascara for a fuller look or go bare and still feel confident. When my lashes weren't lifted I felt the need to have mascara on all the time and that's just not me. If my experience with lashes has taught me anything it's that you should get a lash consultant you trust! I've been consistently going to Cecily and now Nina since 2017 and I wholeheartedly trust them. I can voice my concerns without feeling judged and I love seeing how passionate they are about their practice.”
***-Megan Deleon RN, BSN***

@meg_barria

Terri’s Lash Journey:

“I have lost count of how long I’ve been receiving lash services but I’m certain it's been over 15 years. What I can say for certain though is that Cecily has been doing my lash extensions for most of that time. She’s been essential for helping me maintain my dramatic look. I have large, almond shaped eyes so I need the volume and flare from a dramatic lash to enhance my style. There are so many things I love about my lashes like how they make me look rested. Looking rested means looking good and when I look good, I feel good! I also love how quickly I can get dressed and go. In the past, I would spend so much time applying liner and mascara, now I brush on a pretty shadow and hit the road.”
***- Terri Cobb Deloitte Consultant VP, Alliances***

Jaylyn’s lash journey:

“I’ve currently worn lash extensions for over a decade! They give me a “done” look everywhere I go, no matter what I do which is a blessing with my busy schedule. To give you an idea of what my day is like I get up at 4 AM, work out, get the babies and myself ready for work and school and out the door by 6:45. From my morning’s alone you can see why I don’t have a lot of time to get made up every day. Having lash extensions allowed me to shower quickly and go without much makeup but still look done up! I remember the days of actually wearing mascara to the gym because I hated going without makeup. My daily workouts consisted of training for a marathon or ultra which, especially in the summer, left more then just me running. Having lash extensions allowed me to feel confident that I was always looking my best without wearing makeup. The most important thing I’ve learned over the last ten years is that you should always do your research and get your lashes done with someone who is experienced and professional (like Cecily)! I have tons of horror stories from going to nail salons or popular chains for lashes before I found a home at Beautifeye. I’d recommend everyone who is looking into lashes to find someone they can trust before starting their own lash journey.”
**-Jaylyn Skinner, Wellness Operations Coordinator**

SO, LASH BUT NOT LEAST…

I hope these VIP’S lash stories have given you a better idea of how you, or your clients, can benefit from a varied service list. Afterall, to only provide one type of lash constricts any clients who may need certain qualities to their look.